• Published by Sage Publications

This four volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport related products (promoting a particular team or selling team and sport related merchandise, for example), and using sports as a platform for marketing non sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

• Published/Released: August 2011
• Original Copyright: 2011
• ISBN 13: 9781412994156
• ISBN 10: 1412994152
• Product number: 264590
• Shipping Weight: 1.00 lbs (0.45 kgs)

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