• Published by Sage Publications

Via 100 chapters, this 2 volume set highlights: Comprehensive coverage captures all the major themes and subfields within communication. For instance, Volume 1 themes include the discipline of communication, approaches to the study of communication, key processes of communication, forms and types of communication, key characteristics of messages, key communication relationships, factors affecting communication, and challenges and opportunities for communication. Themes in Volume 2 are media as communication, communication as a profession, journalism, public relations, advertising, and media management. Curricular driven emphasis provides students with initial footholds on topics of interest in researching for term papers, in preparing for GREs, in consulting to determine directions to take in pursuing a senior thesis, graduate degree, career, etc. Uniform chapter structures make it easy for students to locate key information, with a more or less common chapter format of Introduction, Theory, Methods, Applications, Comparisons, Future Directions, Summary, Bibliography and Suggestions for Further Reading, and Cross References.

• Published/Released: June 2009
• Original Copyright: 2009
• ISBN 13: 9781412964005
• ISBN 10: 1412964008
• Product number: 249688
• Shipping Weight: 1.00 lbs (0.45 kgs)

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