• Published by Praeger

Entertainment is a high stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. This work comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter, it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, and developing talent. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that generates more conversations on a daily basis than any other.

• Published/Released: June 2010
• Original Copyright: 2008
• ISBN 13: 9780275998394
• ISBN 10: 0275998398
• Product number: 257277
• Shipping Weight: 0.00 lbs (0.00 kgs)

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