Starting a new business? Repositioning your products? Americans are still spending money, but only those who are on top of the trends will know who the spenders are. The 15th edition of Household Spending: Who Spends How Much on What reveals where the money is. The annual spending data in Household Spending allow you to compare and contrast spending by a host of demographic characteristics to determine market potential and the dollar size of each market, identify your best customers, and understand which segments account for the largest share of spending. You get the answers by the demographics that count: age, income, household type, high income households, region of residence, race and Hispanic origin, and education.
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