The seventh edition of this work is a unique look at who the best and biggest customers are for hundreds of individual products and services, alerting marketers to potential booms and busts in the years ahead. Based on data from the Bureau of Labor Statistics' 2008 Consumer Expenditure Survey, Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Best Customers is divided into 21 chapters, arranged alphabetically, with each chapter focusing on a major spending category. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities.
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