The sixth edition of this work is a definitive reference by a nationally recognized authority on the Baby Boom. Here author Cheryl Russell, a noted authority on the Baby Boom, analyzes the demographic and spending data you need to fully understand this huge and influential generation that now faces an historic economic downturn just as it approaches retirement. Most of the Baby Boom's 76 million members are in their peak earning years, and they still spend more than any other generation on most products and services. At the same time, the economic downturn has driven home the fact that Boomers may have to endure an old age with inadequate health care and meager incomes. This work is designed for easy use. It is divided into eleven chapters, organized alphabetically: Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. New to this edition is a chapter on attitudes based on data from the 2008 General Social Survey. Also in this volume are the latest statistics on the labor force participation, living arrangements, incomes, health, spending, and wealth of the Baby Boom generation.
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