• Americans Born 1977 to 1994

  Edition 4
• Published by New Strategist Publications

The fourth edition of this work is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 15 to 32 in 2009, and it includes a special supplement on the iGeneration, children under age 15. The Millennial generation numbers 76 million and accounts for 25 percent of the total population, almost equal to the Baby Boom's share. The iGeneration numbers 57 million and accounts for another 19 percent of the population. This work examines young adults who are establishing themselves in the household and labor market at a difficult time. Not only is it responsible for putting the first African American in the White House, but its technological sophistication makes or breaks many products and services. New to this edition is the Attitudes chapter, based on data from the recently released 2008 General Social Survey. Also new are tables on the use of alternative medicine, the Census Bureau's latest population projections to 2025, and estimates of household wealth from the Survey of Consumer Finances. The chapter on time use shows how young adults and parents prioritize their time.

• Published/Released: March 2010
• Original Copyright: 2009
• ISBN 13: 9781935114468
• ISBN 10: 1935114468
• Product number: 254237
• Shipping Weight: 1.00 lbs (0.45 kgs)

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