Innovation Masters covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (who was successful in carving out new sales channels), Starbuck's (who successfully re-framed a product's relationship to its customer base), or IBM (who successfully shifted an entire company's strategy from providing products to services), will be highlighted.
"""The strength of this book is in its supplementation of the
basic history of each innovation with a deeper look at the influence each has had on other products and, in
many cases, on entire industries...The target audience for this volume on innovation is undergraduate and graduate business-school students, teachers, and advanced high-school students.""
-Booklist, November 1, 2012"
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