• Published by Kogan Page

This bundle of twelve eBooks covers the gamut of marketing topics, from brand management and intellectual property to public relations. Published in print between 2002 and 2005, these Kogan-Page works will make an excellent addition to your library's business collection. The set included:

• A Handbook of Intellectual Property Management
• Brand New Brand Thinking
• Brand Royalty
• BrandChild: Insights into the Minds of Today's Global Kids, 1v, 2003
• Effective Writing Skills for PR
• Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures and Markets, 1v, 2003
• Inside-Out Marketing: How to Create an Internal Marketing Strategy, 1v, 2002
• Key Account Management
• Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success, 2 ed., 1v, 2004
• Living the Brand
• The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit your Marketing Resources, 1v, 2002
• The Philosophy of Branding: Great Philosophers Think Brands, 1v, 2004

• Published/Released: July 2006
• Original Copyright: 2005
• ISBN 13: 9780749447380
• ISBN 10: 0749447389
• Product number: 228461
• Shipping Weight: 1.00 lbs (0.45 kgs)

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