• Published by M.E. Sharpe

Filled with solid, actionable information and advice, this unique handbook focuses on how knowledge of the principles of consumer psychology can be used to improve managerial decision making and organizational performance.

• Published/Released: January 2012
• Original Copyright: 2011
• ISBN 13: 9780765629661
• ISBN 10: 0765629666
• Product number: 269966
• Shipping Weight: 0.00 lbs (0.00 kgs)

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