• Published by Kogan Page

This is a best practice guide to public relations planning, research & evaluation. The authors highlight expected future developments and the book is illustrated by case studies from around the globe.

Evaluating Public Relations gives you the tools you need to demonstrate the value of your PR campaigns. Illustrated by award-winning new international case studies, and containing interviews with leading PR practitioners, the new edition includes up-to-date information on:

• the principles of public relations practice
• evaluation and communication psychology
• practitioner culture - why we do what we do
• gathering and interpreting information
• media evaluation systems
• evaluation structures and processes
• objectives and objective setting
• measuring relationships and crisis communication
• the challenge of the online environment
• evaluation progress and future developments

Covering the theory as well as the practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

• Published/Released: October 2009
• Original Copyright: 2007
• ISBN 13: 9780749452780
• ISBN 10: 0749452781
• Product number: 248780
• Shipping Weight: 1.00 lbs (0.45 kgs)

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