• Edition 5
• Published by Kogan Page

Packed with practical examples as well as case studies, this title details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. It includes developments in the field, exploring the use of media such as SMS, MMS, and interactive TV.

• Published/Released: November 2011
• Original Copyright: 2010
• ISBN 13: 9780749460051
• ISBN 10: 0749460059
• Product number: 269296
• Shipping Weight: 0.00 lbs (0.00 kgs)

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