• Edition 3
• Published by Kogan Page

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

• Published/Released: November 2011
• Original Copyright: 2009
• ISBN 13: 9780749458652
• ISBN 10: 0749458658
• Product number: 269283
• Shipping Weight: 0.00 lbs (0.00 kgs)

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