• Edition 4
• Published by Kogan Page

What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.

• Published/Released: November 2011
• Original Copyright: 2010
• ISBN 13: 9780749458713
• ISBN 10: 0749458712
• Product number: 269284
• Shipping Weight: 0.00 lbs (0.00 kgs)

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