• Published by Kogan Page

BUILDING THE VALUE MACHINE represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. BUILDING THE VALUE MACHINE shows you how to target your customers effectively, match the capabilities of the business with the needs of the customer and align all the business functions through successful leadership.

• Published/Released: November 2011
• Original Copyright: 2009
• ISBN 13: 9780749458645
• ISBN 10: 074945864X
• Product number: 269282
• Shipping Weight: 0.00 lbs (0.00 kgs)

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