• Edition 2
• Published by Kogan Page

The second edition of ADS TO ICONS examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.

• Published/Released: November 2011
• Original Copyright: 2009
• ISBN 13: 9780749458348
• ISBN 10: 0749458348
• Product number: 269275
• Shipping Weight: 0.00 lbs (0.00 kgs)

Price: Sign In for price

Pricing for eBooks depends upon your account type and population served. Accurate pricing information will only be displayed once you are a registered user. Please Register Now. You will receive an e-mail when your registration has been processed. Once you are registered, you will be able to select eBook titles; place them in your shopping cart; and receive accurate pricing information. If you do not wish to register, please call your Sales Representative at 1-800-877-4253 or e-mail gale.galeord@cengage.com