Written for the entrepreneur or small business person, the Entrepreneur's Showcase: Market Research for Small Businesses and the Women Entrepreneur's Guide to Financing a Business provides information on multiple aspects of entrepreneurship, focusing on market research for small business as well as on more gender-specific topics involved in starting a business.
The first part offers an overview of the market research process, defines various types of research, and shows you how to conduct a market research project from beginning to end. Sections include: designing a research project; harnessing research resources; defining types of research; and presenting research results. And that information is effectively applied in the second part, which defines and explains four methods of financing a business, focusing on gender-specific issues.
Titles in this bundle include:
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