• Published by Greenwood Publishing Group

Provides a vast amount of information on the company including details of its origins and history; its strategies and innovations; its impact on society, technology, processes, methods, etc.; and how it beat the competition and wormed its way into the U.S. and European markets.

• Published/Released: June 2009
• Original Copyright: 2008
• ISBN 13: 9780313350337
• ISBN 10: 0313350337
• Product number: 246713
• Shipping Weight: 1.00 lbs (0.45 kgs)

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