There's no business like e-business. And there's no e-business guide like the Gale Encyclopedia to E-Commerce. This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. Gale Encyclopedia to E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Budding e-trepreneurs, business students conducting research on Internet business and individuals looking to expand their current e-commerce strategies will gain tremendous insight and knowledge with this authoritative, comprehensive resource.
The Gale Encyclopedia to E-Commerce presents invaluable answers to common questions e-trepreneurs or students have about Web site development, financing, advertising and more. The Encyclopedia also profiles individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment. Some of the essays included are:
Also included are a timeline of key events in e-commerce development; additional e-commerce information sources in a "Further Reading" section; and a subject Index to organization names, personal names, industries, and subject terms.
This title is now available in eBook format through Gale Virtual Reference Library.
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