• Global Marketing

• eBook version

• Published by Gale

The Gale Business Insights Handbook Of Global Marketing examines the questions "How can a business measure the cost effectiveness of expanding globally" "How do you build and manage an international brand?" and "How can I identify new product opportunities in emerging markets?" Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding "other" business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.

• Published/Released: May 2013
• Original Copyright: 2013
• ISBN 13: 9781414499352
• ISBN 10: 1414499353
• Product number: 15916475
• Shipping Weight: 0.00 lbs (0.00 kgs)

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