• Published by Sage Publications

The Encyclopedia of Public Relations explores the evolution of the Public Relation field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two volume set is the first and most authoritative compilation of the subject and is a must have for any library serving patrons in business, communication, and journalism. This work has also been put together with the knowledge that PR does not exclusively reside in the United States. Major international figures, research, and organizations play a key part in the project. Led by renowned editor Robert Heath (University of Houston), with advisory editors and contributors from around the world, this set is designed to reach a wide array of readers who can serve as opinion leaders for improving the image and ethics of the practice. It is intended to be an honest but positively biased treatment of public relations, with an appreciative view of what public relations is and does.

Review:

"...this outstanding set is highly recommended to academic and large public libraries."
--Lawrence Looks at Books, May 2005

• Published/Released: December 2004
• Original Copyright: 2005
• ISBN 13: 9781412914284
• ISBN 10: 1412914280
• Product number: 220666
• Page count: 1,128
• Number of vols. in set: 2
• Shipping Weight: 1.00 lbs (0.45 kgs)

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