• Published by Sage Publications

This work discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites.

• Published/Released: February 2008
• Original Copyright: 2009
• ISBN 13: 9781412953993
• ISBN 10: 1412953995
• Product number: 234988
• Shipping Weight: 1.00 lbs (0.45 kgs)

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