• Edition 3
• Published by IT Editores SA DE CV

The premise of this title is kept updated according to the evolution of the pubic which requires, among other things, used new media and traditional media are used differently. It is also concerned to present a unique approach, which consists of a multidisciplinary treatment of advertising and consumer behavior.

• Published/Released: August 2003
• Original Copyright: 2003
• ISBN 13: 9786074810783
• ISBN 10: 6074810788
• Product number: 252956
• Shipping Weight: 0.00 lbs (0.00 kgs)

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