The premise of this title is kept updated according to the evolution of the pubic which requires, among other things, used new media and traditional media are used differently. It is also concerned to present a unique approach, which consists of a multidisciplinary treatment of advertising and consumer behavior.
Pricing for eBooks depends upon your account type and population served. Accurate pricing information will only be displayed once you are a registered user. Please Register Now. You will receive an e-mail when your registration has been processed. Once you are registered, you will be able to select eBook titles; place them in your shopping cart; and receive accurate pricing information. If you do not wish to register, please call your Sales Representative at 1-800-877-4253 or e-mail firstname.lastname@example.org