• Edition 4
• Published by IT Editores SA DE CV

This book, a leader in the market, meets the content requirements necessary to cover one or more courses in marketing research. The book examines the design, collection, analysis and reporting of marketing research data relevant to current and future needs of an organization. We study the traditional types of market research such as questionnaires, as well as the latest technological developments, including data collection instruments, tools and practical approaches to their analysis.

• Published/Released: June 2002
• Original Copyright: 2002
• ISBN 13: 9786074810905
• ISBN 10: 6074810907
• Product number: 252944
• Shipping Weight: 0.00 lbs (0.00 kgs)

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