The First 10 Yards: The 5 Dynamics of Entrepreneurship and How They Made a Difference at DHL and Other Successful Startups
Published by Cengage Learning Asia
For entrepreneurs to really succeed in the long run in their business ventures, they have to deal with certain fundamentals of entrepreneurship. The Five Dynamics of Entrepreneurship, developed by Po Chung with Saimond Ip, describes the minimum qualities that an entrepreneur must have and tap into in order to build a company that inspires. Po should know; he helped build DHL, the world's "most global of global companies." This book, written by two practicing entrepreneurs, taps into the wealth of experience, the stories and the cases, from Asia and the West. More importantly, the authors accomplish what few books out there have, which is to really explore how to survive the "first ten yards" of a new company and thrive. From the dreamer who wants to launch a business to an MBA student or an executive, this book is for all of them. It addresses the critical factors that determine the success or failure of any new business venture.
Key features include:
The Five Dynamics of Entrepreneurship, a framework to guide the budding entrepreneur to success in business.
Rich, engaging real-life cases from the East and the West illustrating the major assertions.
Practical advice and guidance based on the personal experiences of two successful practicing entrepreneurs, the co-founder of DHL Asia Pacific and the Chief Executive Officer of OnePort Ltd.
Focus on the early period of a company rather than the usual focus on the later periods.
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