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Publishing in China: An Essential Guide
- Published by Cengage Learning Asia
This is the first book providing an in-depth analysis of the publishing industry in China. It is also the first book of its kind written for an international audience. The author gives a comprehensive and objective commentary on the current situation and trends of the Chinese publishing industry in the WTO era. The integration process of the Chinese publishing market with those of Taiwan and Hong Kong, and the entry of foreign investments are also addressed in this book. Seventy years ago, world-renowned author Pearl S. Buck presented the Chinese people to the western world by introducing Lin Yutang's My Country and My People. In the same way that Lin Yutang tried to bridge the cultural gap between the East and West with his philosophies and writings, Thomson Learning hopes to offer the western world a window into the modern Chinese publishing industry through this book, Publishing in China.
Key features include:
- Comprehensive coverage of book publishing as well as periodical, audio/visual, electronic, and online publishing in China. It not only includes a general introduction to the industry, but also representative case studies.
- Highlights the integration of the Chinese publishing market with those of Hong Kong and Taiwan.
- Written for a western audience. A significant portion of the text focuses on Sino-foreign co-publishing, the rights trade, and the entry of foreign companies into China. Also included is an analysis of the different kinds of business that foreign publishers are conducting in China.
- Comprehensive and authoritative information about the publishing industry in China.
- Published/Released: May 2009
- Original Copyright: 2004
- ISBN 13: 9789814253574
- ISBN 10: 981425357X
- Product number: 248691
- Page count: 376
- Shipping Weight: 0.00 lbs (0.00 kgs)
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