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China Collection
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My Way: The Eight Strategies of Air China Towards Success
- Published by Cengage Learning Asia
My Way: The Eight Strategies of Air China Towards Success is more than a personal account of Mr. Li's successful role shift from a general of air force to an entrepreneur of a mega business with assets worth more than RMB 100 billion (approx. US$13.3 billion). It also charts the journey of Air China moving away from heavy loss towards considerable profit. With no prior experience of managing a business, Mr. Li put into practice a marvelous strategic thinking based on his unrivaled courage and extraordinary vision gained from his military career, launching Air China onto the fast track of profit growth and business expansion. In this book, Mr. Li fuses ancient and modern military strategies in his interpretation of corporate management from the perspective of eight topics. They are business starting, positioning, human resource management, brand building, control & management, capital operations, the future, and successful thinking. Mr. Li also examines the world aviation industry in close connection with Air China and predicts the future trends of development.
Key features include:
- Air China's miraculous turnaround success story
- Highlighting key strategies used for business turnaround
- Combining ancient and modern military strategies in business
- The future of Air China under Mr. Li's leadership
- Written by Chairman of Air China
- Published/Released: May 2009
- Original Copyright: 2008
- ISBN 13: 9789814253802
- ISBN 10: 9814253804
- Product number: 248690
- Page count: 280
- Shipping Weight: 0.00 lbs (0.00 kgs)
Price: Sign In for price
