This book was written to capture the essence of Yu Minhong's personal philosophy towards life and business. Through a collection of anecdotes, Yu illustrates the lessons he has learned in life and how he has applied them to his corporate success in modern China. The book is organized into four sections, chosen to demarcate four key stages in Yu's life. It covers the history of the New Oriental Education and Technology business from its beginnings with fifteen students to an educational empire with nearly one million students in 2006. The book also contains Yu's vision for the future of foreign language education in China.
Pricing for eBooks depends upon your account type and population served. Accurate pricing information will only be displayed once you are a registered user. Please Register Now. You will receive an e-mail when your registration has been processed. Once you are registered, you will be able to select eBook titles; place them in your shopping cart; and receive accurate pricing information. If you do not wish to register, please call your Sales Representative at 1-800-877-4253 or e-mail gale.galeord@cengage.com