Each book in the comprehensive World History series offers a clearly written and visually enhanced overview of an important historical event or period. The series is designed both to acquaint readers with the basics of history and to make them aware that their lives and their own historical era are an intimate part of the ongoing human saga.
"This volume in Lucent?s World History series explores the export of American culture through the medium of television, and its effect on everything from the information available to the electorate to the decisions of consumers. It opens with a timeline of important dates in the history of television over the last century, tracing the origination of that term to a Russian physicist in Paris 21 years before Philo T. Farnsworth began his electronic experiments. The book provides credible information for students researching specific topics, such as soap operas, game shows, children programs, "Saturday Night Live", "Seinfeld", "Friends", "TV Guide" and even TV dinners. The book also includes up-to-date passages on the technology. Text in each chapter is dense, but relieved with evocative, high-quality illustrations.
The volume gives particular emphasis to the role of television programming in shaping global societal values; by 1958, exported American television shows were reaching 26 nations. The volume also provides a critical examination of the relationship of network television and advertising sponsorship, which Nardo suggests makes programming especially vulnerable to corporate interests.Trivia included throughout is fascinating. Citations throughout are linked to source material through endnotes. Resource lists offer books and websites with more information on the topic, and there is a comprehensive topic index. Recommended for school and public libraries."
--Reference Unbound, April 2010
Price: US $34.95