In this volume, an international group of contributors provides a multi-layered analysis of the emerging East Asian media culture, using the Korean TV drama as its analytic vehicle. By closely examining the political economy of TV industry, audiences of the regional media flows in terms of gender subjectivity constructions, perceptions of colonial-postcolonial relationships, and nationalist responses to trans-national media culture exchanges, contributors highlight the multiple connectivities and implications of popular cultural flows and exchanges in East Asia. In spite of the obvious flows and exchanges that constitute pan-East Asian Pop Culture as a relatively coherent unit, the academic research community is far behind the cultural industry producers who have long factored the regional consumer market into their production and marketing. This volume is motivated by the need to find both the conceptual and institutional site(s) for the constitution of an East Asian Pop Culture. The resulting discoveries demonstrate that this culture co-exists with US domination in global media industry, and offers new empirical and conceptual insights into cultural globalization.
"This fun series - short books about creatures from mythology, film and television, popular culture and real life - now boasts 37 titles...aimed at fourth through eighth graders, the series uses a distinctive font for its titles and subheadings and each volume contains dozens of color photos and illustrations, a glossary of key terms and an annotated list of books and Web sites for further exploration."
--Doug's Student Reference Room, July 2009
Price: US $30.45