Opposing Viewpoints Series (hardcover editions)

Advertising
Author Roman Espejo
Published by Greenhaven Press

Each title in the Opposing Viewpoints series explores a specific issue by placing expert opinions in a unique pro/con format. By exposing readers to a wide range of highly respected and often hard-to-find sources - including both popular and unpopular views - the series promotes awareness and critical thinking about the issues that shape our turbulent and changing world.

This volume explores different perspectives on the pervasiveness and content of advertising. Chapters address the impact of sexism in advertising and cause marketing; the potential for exploitation of children; the rise in both spending and negativity in political ads and the potential for reform; and the future of advertising with the use of new outlets like the internet and product placement.

Review:

"Opposing Viewpoints series examines controversial issues by examining diverse viewpoints. This series contains many current topics in the news. This year's entries include books about obesity, energy alternatives, ethics, and tobacco and smoking."
--Book of Note 2011, Tri State Young Adult Review Group

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