Corporate Disasters: What Went Wrong and Why

Published by Gale

Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. From the infamous sock puppet of Internet lore to earlier entrepreneurial attempts that just plain flopped, each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.

Review:

"VERDICT: Material with an unusual focus that's made accessible by a solid general index and unique focus creates in this work a valuable reference tool for high school and undergraduate economics, business, and marketing classes."
--Library Journal, November 2012

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