• Published by Gale

Business Insights: Essentials includes a completely updated, intuitive user interface that makes it easy for researchers to use in-depth information on U.S. and international businesses, industries and products. By focusing on the research goals, decision-making and workflows of our core Business & Company Resource Center users, we've been able to create a notably improved interface.

The full-text content includes:

• More than 2 million investment research/brokerage reports
• Thousands of detailed financial reports (including fundamentals data and comparison tools)
• More than 2,500 market research reports
• More than 3,900 full-text periodicals
• More than 1,000 SWOT reports (updated quarterly)
• Nearly 25,000 industry reports
• Nearly 11,000 company histories
• Approximately 43,400 Market Share articles
• More than 65,000 articles from Gale's Business Rankings Annual
• Nearly 2,300 corporate chronologies
• More than 2,000 additional reference articles published by Gale
• Nearly 70,000 associations
• Thousands of interactive live charts
• Nearly 500,000 detailed company profiles (with deep links to related content and statistical data)
• More than 500 in-depth industry profiles (with deep links to related content and statistical data)

Many Benefits:

• Investigate investment opportunities, comprehensively and easily
• Efficiently research business case studies and find parent-subsidiary relationships
• Obtain competitive intelligence, market share information and product trends
• Explore market-industry information and analysis ? includes market research, investment, banking and capital market institutions and publishers
• Study product and brand information
• Compare companies within an industry
• Target new customers and inform on potential business opportunities, distribution channels or prime licensing opportunities
• Research career opportunities by company, geography or industry; explore related associations and business groups!
• Excellent trade coverage!

Review:

"Gale has expanded and deepened the scope of Business & Company Resource Center considerably with this new release. It is loaded with options for finding business information and is highly recommended for public, academic, and special libraries."
-- Library Journal (April 2003)

• Product number: 171194
• Shipping Weight: 0.00 lbs (0.00 kgs)

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