• Published by Kogan Page

This edition of Living the Brand shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organizations can empower and enthuse their employees to create 'brand champions'.

• Published/Released: January 2010
• Original Copyright: 2007
• ISBN 13: 9780749452803
• ISBN 10: 0749452803
• Product number: 248783
• Shipping Weight: 0.00 lbs (0.00 kgs)

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