• Market Research and Analysis: Fundamental to Advanced Techniques

• Published by Know!Books Press

Market research is a deceptively simple concept, usually defined as research conducted to understand the needs of the market - specifically the needs of the customer. Now, market research must incorporate information about new technologies, competitive pressures, industry changes, and globalization to truly understand what is driving a market. Unless you understand how and why your customers purchase products/services plus how and why your competitors make their products/services, your own strategic plans may not be able to effectively guide your company to success. Know! Market Research and Analysis provides focused analysis on the breadth of the field, covering fundamental, intermediate, and advanced techniques employed in market research initiatives.

Titles in this bundle include:

• Know! Market Research and Analysis - Advanced
• Know! Market Research and Analysis - Intermediate
• Know! Market Research and Analysis - The Fundamentals

• Published/Released: June 2006
• Original Copyright: 2005
• ISBN 13: 9781933884097
• ISBN 10: 1933884096
• Product number: 230477
• Shipping Weight: 1.00 lbs (0.45 kgs)

Price: Sign In for price

Pricing for eBooks depends upon your account type and population served. Accurate pricing information will only be displayed once you are a registered user. Please Register Now. You will receive an e-mail when your registration has been processed. Once you are registered, you will be able to select eBook titles; place them in your shopping cart; and receive accurate pricing information. If you do not wish to register, please call your Sales Representative at 1-800-877-4253 or e-mail gale.galeord@cengage.com