• Published by IGI Global

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

• Published/Released: June 2010
• Original Copyright: 2009
• ISBN 13: 9781605669991
• ISBN 10: 1605669997
• Product number: 253120
• Shipping Weight: 1.00 lbs (0.45 kgs)

Price: Sign In for price

Pricing for eBooks depends upon your account type and population served. Accurate pricing information will only be displayed once you are a registered user. Please Register Now. You will receive an e-mail when your registration has been processed. Once you are registered, you will be able to select eBook titles; place them in your shopping cart; and receive accurate pricing information. If you do not wish to register, please call your Sales Representative at 1-800-877-4253 or e-mail gale.galeord@cengage.com