• Published by Information Science Reference

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

• Published/Released: October 2006
• Original Copyright: 2005
• ISBN 13: 9781591403234
• ISBN 10: 1591403235
• Product number: 231235
• Shipping Weight: 1.00 lbs (0.45 kgs)

Price: Sign In for price

Pricing for eBooks depends upon your account type and population served. Accurate pricing information will only be displayed once you are a registered user. Please Register Now. You will receive an e-mail when your registration has been processed. Once you are registered, you will be able to select eBook titles; place them in your shopping cart; and receive accurate pricing information. If you do not wish to register, please call your Sales Representative at 1-800-877-4253 or e-mail gale.galeord@cengage.com