Encyclopedia of Products & Industries is designed to assist college students who need to research products and the relationships between products and their industries. It will help users explore various aspects of a product, the manufacturers, suppliers, immediate and adjacent industries and markets. This 2-volume set will emphasize manufacturers of durable goods such as tires, automobiles, appliances, business equipment, home furnishings and sporting goods. Tables, charts and statistics augment essays and include market size, market share and market segments each product is sold into.
"Fun to read - every product contains a tale of ingenuity and commercial success - and filled with current information, this reference will be of interest to students and professionals."
--Book News, November 2008
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