Considered a unique urban landmark, the building architecture gave a range of fundamental importance in the transformation of urban landscapes. It is the story of the architect as hero and as the Greeks believed in architecture as the first of the arts - 'arché'. The Guggenheim Bilbao Basques did for it, what the Sydney Opera House did for Australia. Despite their protests have been 'branded a genius to exhaustion, "Gehry became not only a master architect but also in the master artist. "Why the fuss?" Asked Hal Foster. Does Gehry museum did not reveal the most problematic aspects of modern monumentality and postmodern populist farce? In this book, artists (Fraser, Haacke, Muntadas, Sekula),architecture critics (Colomina, Gilbert-Rolfe), urban (Az), art historians (Guilbaut, Guasch,Moxey, Welchman), museum specialists (House ,Viar), writers on art and tourism (Lippard, MacCannell) and anthropologists (Zulaika)discuss various aspects of the Guggenheim Bilbao from an interdisciplinary perspective.
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