• Published by IT Editores SA DE CV

The fundamental role of marketing management makes it an excellent starting point for the study of business. Marketing provides the context for all other management disciplines that support the main purpose of creating value for both businesses and consumers. In this work the authors present their innovative approach and concrete ideas about the decision making and marketing strategy in a dynamic and competitive environment like the present.

• Published/Released: March 2007
• Original Copyright: 2007
• ISBN 13: 9786074810899
• ISBN 10: 6074810893
• Product number: 252941
• Shipping Weight: 0.00 lbs (0.00 kgs)

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