DemographicsNow Library Edition

Finding Information

DemographicsNow is easy to use and provides your patrons with complete access to current and past U.S. Census data, including data collected from the 1980, 1990, 2000 census and current year and five-year projections. DemographicsNow allows your patrons to create unlimited reports using a variety of key variables with unlimited access to demographic maps and reports for state or all U.S. geographies and addresses.

Users also may perform quick and accurate market and site location analysis, analyze geographies based on custom radii, custom drive times, counties, census tracts, block groups, U.S. places, DMAs, MSAs, CBSAs and ZIPs, and choose from myriad time-saving, easy-to-use, and pre-formatted summary, comparison and ranking reports.

This tool will help users:

• Identify household buying patterns
• Create and analyze trade areas
• Evaluate market penetration
• Identify business locations
• Target messaging, media buys and direct marketing campaigns
• Find new customers — and reach them more effectively
• Reveal untapped markets
• Select the right merchandise mix
• Expand into appropriate markets