DemographicsNow Library Edition

Connecting with the right customers is a constant challenge for potential small business owners and a key aspect in teaching students market segmentation. For prospective entrepreneurs and students, understanding who potential customers are, where they live, what they spend money on and how much they spend is perhaps the most important aspect of starting and analyzing a business.

DemographicsNow is a comprehensive yet easy-to-use tool that provides highly sought after demographic data that allows prospective entrepreneurs, long-time business owners and students building marketing plans to collect, analyze and quickly act upon that data. With demographic information including income, housing, race, age, education, consumer expenditures and more, users have immediate access to untapped opportunities that can significantly enhance their current business intelligence.

Quick Summary

Finding Information

Fact sheet [pdf, 231 KB]

PowerPoint

• Academic [ppt, 103 MB]
• Public [ppt, 103 MB]

Webcast [htm]

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