Finding Information
Researching company and industry information is quick and easy
with Business & Company Resource Center. Researchers
can choose from five different search types. From simple keyword
searches to more precise company or article searches, there is a
way for everyone to access the information they need.
Searching
Business & Company Resource Center offers many
quick and easy search options. Users can shape their searches
using any or all of the Company, Industry, Articles and
Advanced search options and further narrow searching using Boolean
and other limiting functionality.
Quick Start Search
Perhaps the easiest and most general of the search options is
the Quick Start Search. Users simply enter a word or phrase in
the entry field and choose which part of the database — Company,
Industry or Articles — to search.
Company
Looking for a company? Enter company information in any or all
of the provided fields to search. Also included in Company search
is the Product/Brand search feature, which allows users to search
for a product or brand by name or description.
Industry
Looking for information on an industry? Researchers can start
with an Industry search. By typing in the name of the industry
or using SIC or NAICS codes, the information they seek is always
close by. Our hierarchical browse of industry terms is also ideal
for beginning searchers, allowing them to navigate between broad
industry categories or specific industry sectors.
Articles
If specific articles on business topics, companies or industry
are desired, Article search is the place to begin. Gale's
industry-recognized subject guide searching is fully supported
in this search option, in addition to keyword and article text.
Additional limiters are available for those who wish to search
by date, journal name, full text, peer-reviewed, newspapers/magazines
or magazines/journals.
Advanced
Advanced Search is a great way to limit your search by database
or source immediately. By selecting a content area (example: company
histories), you may search just that database for information.
Advanced search options provide fielded searching for very specific
searches such as companies with 100 employees or less.
Search Results
How Search Results Are Organized
Once an initial query has been performed, Business &
Company Resource Center provides a convenient at-a-glance
results tab bar. Clicking on the desired information source delivers
researchers to a list of matching results. An additional click
on the desired result displays the needed information. These results
can be printed, e-mailed and shared with others.
Business & Company Resource Center also includes
First Call Earnings Consensus Snapshots from Thomson Financial;
Industry Overviews from Gale's Encyclopedia of American Industries,
Encyclopedia of Emerging Industries and Encyclopedia
of Global Industries; market share information from Thomson
Gale's Market Share Reporter and World Market Share
Reporter. Navigational aids include links to related subjects
from market share reports, industry overviews to suits and claims;
and articles about this company are linked from the company profile
on topics such as Sales and Marketing, Operations and Management
and more.
Saving and Sharing Results
An added feature built into Business & Company Resource
Center is InfoTrac InfoMarksTM — the most
advanced online tool ever created. InfoMarks lets users
save and relaunch searches, that are updated with new content
as it becomes available, and embed these successful searches on
Web pages, e-mail, word processing documents and more.
Because of InfoMarks' versatility, it is the premier tool
for teachers, professors and librarians to create:
- Bibliographies
- Course packs
- Electronic journal directories
- Project guidelines
- Reading lists
- Study guides
- Training sites
- And more
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